Donblack - Branding, Marketing & Positioning
Gidilag Media was contacted to create a cryptocurrency exchange platform where users can buy and sell crypto asset with ease. We then developed a fully functional website where users can login and perform this activities, to drive visibility and awareness for this platform, we had to create a good promotional plan that would drive good result for our client.So we took to influencer marketing by creating unique contents, we then asked them to amplify
We handled the influencer’s photo shoot, creative flyers and time to time post on their social media platforms to spike the interest of its new and existing customers
We had a campaign on twitter which the brand name was trending on the No. 2 spot on the map in Nigeria, It garnered over 1,500 tweets and mentions with the hashtag #TradeWithDonblack
After the success of Donblackcrypto, The company then expanded it’s business concept to a platform where people can easily use cash or cryptocurrency to pay for utility bills like electricity, airtime, cable tv and recharge. We had a givewaway campaign which was delivering gift box that included souvenirs to celebrities, influencers and some of our active donblackcrypto customers.
2021- Till Date
Branding, Marketing & Positioning