Donblack - Branding, Marketing & Positioning
Gidilag Media was contacted to create a cryptocurrency exchange platform where users can buy and sell crypto asset with ease. We then developed a fully functional website where users can login and perform this activities, to drive visibility and awareness for this platform, we had to create a good promotional plan that would drive good result for our client.So we took to influencer marketing by creating unique contents, we then asked them to amplify
OUTPUT INCLUDES:
We handled the influencer’s photo shoot, creative flyers and time to time post on their social media platforms to spike the interest of its new and existing customers
We had a campaign on twitter which the brand name was trending on the No. 2 spot on the map in Nigeria, It garnered over 1,500 tweets and mentions with the hashtag #TradeWithDonblack
After the success of Donblackcrypto, The company then expanded it’s business concept to a platform where people can easily use cash or cryptocurrency to pay for utility bills like electricity, airtime, cable tv and recharge. We had a givewaway campaign which was delivering gift box that included souvenirs to celebrities, influencers and some of our active donblackcrypto customers.
PROJECT DETAILS
CLIENT
Donblack
Date
2021- Till Date
CATEGORY
Branding, Marketing & Positioning